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Dig. campaign
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Website & microsite

FNP promotion microsite

 

Frankfurter Societäts-Medien

Frankfurter Neue Presse is the largest regional daily newspaper belonging to Frankfurter Societät. Together with its local editions Höchster Kreisblatt, Nassauische Neue Presse and Taunus Zeitung, it stands for regional specialization and journalistic competence.

task

Digitally document the 2012 project “Aufstieg der Eintracht” (The Rise of Harmony) and use the emotional topic to build a corresponding community under the umbrella of the strong local brand FNP.

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solution

Developed a microsite as a promotional platform for documentation and as an invitation to users to generate, upload and share their own content. The central visual element is the sofa, providing a stage for the commitment to harmony. All of the images could be sorted and viewed in an extensive gallery, according to a wide range of criteria. An interactive fan barometer with a contest mechanism and the regularly updated “Eintracht aktuell” area motivated users to return and to share content. An integrated blog and links to social media channels like Facebook further increased the promotion’s digital reach.