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Dig. campaign

FNP banner campaign

Frankfurter Societäts-Medien

Frankfurter Neue Presse is the largest regional daily newspaper belonging to Frankfurter Societät. Together with its local editions Höchster Kreisblatt, Nassauische Neue Presse and Taunus Zeitung, it stands for regional specialization and journalistic competence.

task

Raise awareness about Frankfurter Neue Presse in digital channels through the integrated campaign.

pfeil2

solution

Online media with an ambitious editorial concept and a retargeting mechanism. The banners for Frankfurter Neue Presse focused on various main topics, and were displayed individually to users as distributed messages. That increased the number of contacts and used the communicative message as a series.