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Website & microsite

Digital campaign for Fidelity Investment

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Fidelity Worldwide Investment

Fidelity Worldwide Investment is one of the leading fund companies in Germany, a winner of multiple awards, and one of the largest independent fund platforms.

task

Market the “Fidelity Rentenanlage Klassik” product with lead generation in digital channels.

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solution

Within the context of the campaign platform “Lassen Sie Geld nicht irgendwo liegen” (Don’t leave your money lying around), developed a digital campaign of display ads and a responsive landing page to generate leads. Realized with a persona-based concept and design because of the specific target group. Included a demo video and a module to provide quick, clear information about fund details as well as opportunities & risks.

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