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Digital campaign
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Website & microsite

Buderus campaign Microsite

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Buderus

Buderus is a brand from Bosch Thermotechnik, which has international subsidiaries and is a leading European manufacturer of resource-saving heating products and hot-water solutions.

task

Raise awareness in digital channels about the new generation of Buderus heating systems at the start of communications, featuring innovative design, convenient use, and networking options. In addition, digitally establish the “Bereit für die Zukunft” (“Ready for the Future”) campaign platform and generate leads in advance of the ISH international trade fair.

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solution

A campaign microsite to introduce products with an innovative experience for trade customers and end customers. The seven product features can be “discovered” by scrolling; details are communicated through video content rather than in body texts, and are brought to life in 3D renderings. An online contest on the topic of “the future” generated email addresses in advance of the trade fair.

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