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Betaseed web platform

Betaseed Inc.

Betaseed is the market leader for sugar beet seeds in North America. Since 2011, the company has been active in European markets like Germany, France, Belgium, the Netherlands, Russia, Spain, Italy, Great Britain and Ukraine.

task

Develop a European website for the new Betaseed sales markets in order to offer the agrarian target groups timely and relevant content and services as well as customer loyalty incentives.

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solution

Developed the web platform and implemented a content management system for multi-lingual updates in 10 countries to date. Features an extensive info and consulting area, knowledge catalogues, interactive tools like a seed calculator to determine the individual seed quantities, a crop calculator to check and monitor plants during critical phases, and a variety finder with a localization feature. The website is responsive, and is optimized for mobile end devices and tablets. In addition, an online media campaign was developed for the launch of the German website, with lead generation.

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