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Apps & mobile
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Website & microsite

Bayer professional community

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Bayer CropScience Deutschland GmbH

Bayer CropScience is one of the world’s leading companies in the area of seeds, plant protection and pest management.

task

Support and strengthen consulting and recommendations for retail products that require explanation.

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solution

Developed the “Bayer Gartenmeister” loyalty program, an online community for the B2B target group of retail gardening professionals. Optimized for mobile, tablet and PC, the program combines community factors like a user profile, forum, news stream, follower principle and task list with gamification elements (points, badges), training materials, and a knowledge database. As a result, the brand offers a platform for services, networking and exchanges between trade salespeople, who are thus transformed from users to ambassadors.

to community site