WE CREATE INTERACTIVE BRAND EXPERIENCES

Digital is more than just a communication channel. Digital touchpoints accompany consumers and business target groups throughout the entire customer journey. Digital ideas can connect communications and services, and create lasting product and brand experiences.

That is why we want to create a close relationship between the brand and the customer that offers recognizable added value for both – integrated with all of the relevant marketing measures and communication channels.

We are confident that efficiency and the creative quality of the dramaturgy show through in every channel: by creating the greatest possible harmony between the brand and the target groups’ needs, telling a consistent story, and creating corresponding experiences, we will have measurable successes. 

MORE THAN THE SUM OF ITS PARTS

We rely on specialists in flexible teams. D&B INTERACTIVE is large enough to combine specific expertise in many different areas – art/design, concept/UX, copy, strategy, consulting and project management – under one roof. But we are also small enough to ensure that individual responsibility and a broader perspective are not overlooked in each area.

Our customers benefit from a wide range of valuable experiences: from unconventional lateral entrants and college graduates with specialized knowledge to experts from the agency and industry side. As digital consultants and creative workers, we are used to being structured and innovative at the same time, taking processes just as seriously as ideas – or in other words, using both halves of the brain equally. 

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FLEXIBLE FOR A WIDE RANGE OF TASKS

As an independent, owner-operated agency in Frankfurt am Main, we have supported customers in every area of digital communication since 2008. Nationally and internationally. With curiosity and passion, we fight for ideas and concepts that help support brands and products – whether it is a group-wide implementation or an individual solution for a medium-sized enterprise.

As a digital agency, we form a competent, integrated team with our colleagues at DAMM & BIERBAUM, the largest owner-operated advertising agency in Frankfurt, and are constantly expanding our range of services.

That allows us to develop and realize impressive, efficiently integrated campaigns for our customers in the B2B and B2C areas.

With our strategic and creative solutions, we cover the relevant areas for digital communication: websites, online campaigns, search engine marketing, e-commerce, CRM, mobile, content production and content marketing.

Contact us if you want to learn more about our expertise and our services. We will be happy to introduce ourselves to you in a one-on-one meeting. 

DIGITAL STRATEGY

Insights for digital marketing: user needs and user behaviors, benchmarking, developing digital positioning and the corresponding brand & product experience, channel planning, content & message planning. 

WEBSITES & MICROSITES

Information architecture, design, content, and production/programming for campaign microsites or corporate websites. Responsive and optimized for mobile use, with a variety of technical platforms and content management systems. 

DIGITAL CAMPAIGNS

Conception, realization and evaluation of campaigns across all of the relevant digital touchpoints. In close collaboration with the customer’s existing media strategy – or we can plan that, too. 

 

APPS & MOBILE APPLICATIONS

User-centered conception, design and production of cross-platform applications for a wide range of end devices, including roll-out and marketing.

EMAIL MARKETING

Planning and managing digital one-on-one communication through emails or newsletters, including creating content, programming, testing, and efficiency checks. 

CONTENT PRODUcTION

Developing and producing digital assets like moving images/videos, animations, 3D renderings, sounds, music and text content in channel-specific formats. 

 

SEARCH ENGINE MARKETING: SEO/SEA

Search engine optimization on-page and off-page, keyword development, optimizing content and link structure as well as campaign-appropriate SEA with high quality standards. 

MEDIA STRATEGY, PLANNING & BUYING

In coordination with the digital strategy, we define campaign objectives and plan and control digital campaigns across multiple channels and formats – in addition to booking services and checking the success of the measures. 

Management

Carsten Prüser – MANAGING PARTNER OF D&B INTERACTIVE

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Carsten Prüser, who earned a degree in Media Management at New School University in New York City in addition to passing the bar exam, has run the Frankfurt-based full-service digital agency since February 1, 2011.

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